The Brand Manager is responsible for the overall development positioning and execution of the brand strategy to drive sales growth and profitability. This role ensures strong brand performance alignment with market demand and consistent brand image across regions.

Key Responsibilities Brand Growth & Profitability

• Drive sales and profitability of brand stores in line with company targets.
• Develop and execute brand launch and growth strategies in coordination with the Brand General Manager.
• Monitor and control operating costs within approved budgets.
• Optimize store productivity through effective resource allocation and sell-through planning.
• Analyze regional feedback on brand acceptance, customer behavior and market expectations.
• Ensure achievement of financial KPIs including sales margins, inventory turnover and stock levels.
• Support recruitment, training and capability development of brand and merchandis...