Responsibilities

• Apply marketing knowledge and tools to contribute to ZF's positioning among university students
• Help identify and measure the progress of ZF's market positioning
• Design a brand strategy based on research, analyzing consumer insights and trends
• Identify universities and/or academic programs of interest to ZF
• Research, understand and share key trends and topics of interest to students in target bachelor programs within Mexico’s leading universities.
• Track, analyze, and report on performance and trends
• Develop and implement strategies and processes focused on increasing the Candidate Decision Journey

Requirements

• Current enrollment in a related Bachelor’s degree program (Marketing, communications, administration, or similar)
• Knowledge of marketing research tools and methodologies
• Knowledge of Microsoft Office and other digital tools
<...