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Brand Marketing & Activation Analyst

Company

PepsiCo

Location

Kraków, Lesser Poland Voivodeship

Posted

June 22, 2026

Position Overview

Overview

Location Overview
Working with inspiring and experienced colleagues, you'll find that the atmosphere in our city-centre office in Kraków is informal and engaging. With drive and ingenuity, our teams deliver vital services to PepsiCo employees around the world. With an active, get-things-done culture, this is a place where your dynamism and agility will make a difference.

Personalisation @ Scale Lead will play a critical role in defining data capability evolution and leveraging technology to enhance marketing strategies, drive P@S agenda, and optimize marketing campaigns. This role combines marketing expertise with technical skills to ensure the effective use of various marketing technologies.


Responsibilities

A. Strategy Translation & P@S Capability Orchestration
a. Orchestrate and tailor P@S capabilities to fit specific campaigns in each market, including targeting capabilities and personalized creativ...

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