Base: Kolkata Reporting to Head Brand and Digital Marketing Role and Responsibilities •Assist Head of Brands in developing and executing comprehensive brand strategies to enhance brand visibility and resonance across various channels. •Aid Head of Brands in development of strategies for each of the brands in the portfolio with clear-cut positioning for each of them •Ensure consistency in brand voice, tone, and messaging across all communication platforms. •Collaborate with all stakeholders to develop insights that will ensure marketing inputs represent each of the brands effectively across all touchpoints. •Conduct in-depth market research to analyse industry trends, consumer behaviour, brand equity and competitor activities. •Utilise data-driven insights to drive marketing strategies, product development, and brand positioning. •Collaborate with internal teams (product team) for understanding segmental priorities and external partners and agencies to create engaging marketi...