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The Brand Specialist works on understanding and gathering consumer insights and market research, specifically what drives TOM awareness, brand salience and per capita consumption. Working closely with the Brand Manager to contribute to the annual business plan by creating, planning and executing brand, advertising, new products and packaging initiatives while ensuring the brand is portrayed in the right way.
RESPONSIBILITIESAreas that play to your strengths
All the responsibilities we'll trust you with:
Turn data into compelling insights, which are actionable and relevant, and ensure these insights are addressed through adequate ideas and plans.
When focusing on the younger segment of the target group, monitor the consumer’s perception about brand and products in social media.
Lead and contribute the brand part of projects of marketing peers as well as on/off premise and trade marketing.
Build new cross-functional tools,...