Role Overview
We are looking for a Brand Storytelling & Consumer Insight Lead who can deeply understand the Miduty woman and ensure that every piece of communication reflects her reality, emotions, aspirations, and transformation
This role will own the voice of the brand across advertisements, social media, UGC content, founder content, product launches, email marketing, community communication, and landing page
s.
The ideal candidate combines consumer psychology, storytelling, creative strategy, and content leadersh
ip.
Key Responsibili
ties
1. Become the Expert on the Miduty
Woman
Develop a deep understandi
ng of:
* Customer moti
vations* Emotional pain
points* Daily st
ruggles* Dreams and aspi
rations* Buying t
riggers* Language and communicatio
n style
Conduct:
* Customer i
nterviews* Community
listening* Revi
ew mining* Social
listening* Consumer
research
Translate insights into communication s
trateg...