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Brand Strategy Lead - New Category (Regional)

Company

The British American Tobacco Group

Location

dubai, dubai

Posted

July 05, 2026

Position Overview

The British American Tobacco Group is seeking an Area New Category Brand Executive in Dubai. This role entails supporting brand strategy in new categories, leading cross-functional teams, and ensuring robust governance of brand initiatives. The ideal candidate should have a Bachelor’s degree in Business Administration or Marketing, along with 2-3 years of experience in FMCG. The position offers a market-leading annual performance bonus and diverse benefits aimed at fostering personal growth and professional development.
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