About the job BTL Marketing Specialist BTL Marketing Specialist Location: Karachi Job Type: Full-time Schedule: Monday–Saturday, 09:30 AM – 06:00 PM Travel: Frequent travel required About the Role Scaleup Connect is hiring a BTL Marketing Specialist on behalf of a client to support below-the-line and co-marketing initiatives across Karachi and select areas in Sindh. The role involves field activation, customer engagement, and execution of marketing activities. Responsibilities Execute BTL marketing activities (roadshows, events, billboards, signage) Build and maintain relationships with customers, distributors, and partners Identify co-marketing opportunities with key accounts Conduct user interviews, surveys, and market visits for customer insights Compile findings into structured reports with actionable recommendations Monitor competitor activities and share market intelligence Support localized content development for campaigns, social media, and offline ...