Manage lead lists and CRM campaigns, ensuring compliance and accuracy of details.
Oversee the development of targeted invite lists for marketing tactics, coordinating with other teams as needed.
Collaborate with teams outside of marketing, such as our Business Intelligence / Data Analytics team, to prepare advanced analytics and insights.
Reporting and Analysis:
Generate recurring reports and dashboards to provide insights on key performance indicators (KPIs) and marketing ROI.
Collaborate with marketing teams to answer questions, provide insights and develop actionable recommendations.
Coach marketing executives on the use and interpretation of the results, with a clear understanding of marketing operations reporting.
Understand systems and operating model to identify data gaps and improvement areas.
Incident management:
Act as the primary liaison for all Marketing-related inquiries and issues, swiftly resolving incident tickets to ensure operati...