Role Objective:

• Support both online and offline marketing strategies.
• Coordinate with internal stakeholders and external vendors for seamless execution.
• Ensure effective communication and tracking till last-mile delivery.
• Maintain detailed reports and records of marketing efforts.

Principal Accountability:

Digital & Social Media Marketing

• Assist in creating, scheduling, and publishing social media content (Instagram, Facebook, LinkedIn, etc.).
• Track analytics and engagement metrics across platforms.
• Coordinate with design and content teams for creatives, videos, and stories.
• Support execution of paid ad campaigns under guidance.
• Monitor trends and suggest improvements based on audience response.

Offline Marketing Coordination

• Coordinate with vendors for printing, logistics, and ev...