Job description:

Performance Marketing / PPC Executive / Senior Executive

Core Skillset – Non-negotiable

• 3–4 years of professional experience in PPC and performance marketing  across multiple paid channels
• Strong hands-on expertise in Google Ads,  including
• Search Ads
• Display Ads
• Shopping Ads
• Performance Max
• YouTube Ads
• Experience working with Google Merchant Center  (feed setup, diagnostics, optimization)
• Strong understanding of campaign structure, keyword strategy, match types, audience targeting & bidding strategies
• Hands-on experience with Google Tag Manager  for conversion/event tracking setup
• Strong analytical skills with proficiency in Google Analytics (GA4)  for performance tracking & reporting
• Ability to manage budgets, pacing, and ROI/ROAS-oriented ...