Summary

We are moving away from traditional “volume‑based” appointment setting. We are looking for a senior‑level outbound strategist to take full ownership of our top‑of‑funnel engine. You won’t just be making calls; you will be the architect of our outreach.

Your goal is to define our Ideal Customer Profile (ICP), build targeted account lists, and initiate high‑level, two‑way conversations with C‑level stakeholders and founders. You will be responsible for validating leads via BANT (Budget, Authority, Need, Timeline) before they ever reach a closing meeting.

What you’ll be doing

• Strategic Mapping: Define and refine ICP segments and develop a deep understanding of different industry verticals.
• List Architecture: Build and test targeted account lists from scratch, ensuring zero overlap with the junior outbound team.
• Messaging Iteration: Develop, test, and pivot messaging frameworks by vertical. You are expected to find...