Identify, develop, and manage strategic partnerships across online and offline channels — including corporate/B2B referral networks, KOL/influencer collaborations, media platforms, community organisations, and mall/venue partners — to build sustainable lead generation pipelines
Drive PR initiatives across all dimensions: traditional media (press outreach and editorial placements), community PR (parent networks, school tie-ups, grassroots engagement), and social PR (influencer partnerships and brand reputation management)
Plan and execute offline acquisition initiatives including mall activations and exhibitions as part of the broader partnership and channel strategy
Manage the full partnership and activation lifecycle — from partner onboarding, logistics, and setup through to on‑site execution and post‑partnership reporting
Deploy and supervise part‑time sales staff during activations, ensuring execution quality ...
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