**Job Title:**
**Business Impact Manager - Digital Solutions**
**Your Role:**
**Consumer & Market Understanding**
+ Deeply understand digital consumer behaviors, expectations and journeys.
+ Leverage consumer insights, data analytics, and market trends to inform product strategy.
**Product-Value Strategy**
+ Translate consumer insights into meaningful, high-impact digital product features.
+ Ensure AI and app-based features are aligned with tangible business goals and user value.
**Business Impact & ROI Mapping**
+ Define success metrics and track the business impact (revenue, efficiency, engagement) of digital initiatives.
+ Build and maintain ROI models to evaluate feature performance and prioritize roadmap decisions.
**Cross-functional Collaboration**
+ Partner with Product, UX, Engineering, Analytics, and Marketing to align on value delivery.
+ Influence roadmap planning with a sharp focus on customer benefit and business return.
**Perfo...