Responsibilities This role is responsible for advancing Mediacorp's media analytics and measurement capabilities across its properties. The candidate will drive the development of robust measurement frameworks, deliver campaign insights, and craft data-driven narratives that strengthen commercial propositions and support client engagement. The role spans campaign analytics, measurement innovation, sales enablement, and analytics product development. It works closely with Commercial, Product, Data, and Agency stakeholders to enhance how media performance is measured, interpreted, and presented, while contributing to the evolution of Mediacorp's proprietary media analytics and performance platform. Key Responsibilities & Challenges Support the development and implementation of new measurement frameworks across Mediacorp's media properties. Identify gaps and opportunities in existing measurement approaches and contribute to scalable analytics solutions. Perform in-depth campaign analytics...