**Business Marketing Manager, Campaigns & Metrics (Office: Cambridge, MA)**
As Business Marketing Manager, Campaigns & Metrics, you define and shape how Philips engages healthcare customers across North America, translating Services capabilities into strategic market communications. You design and execute marketing campaigns and programs that build reputation, drive demand, and foster long-term customer loyalty. Using data-driven metrics, you measure and optimize campaign performance to demonstrate customer value, drive retention and growth, and encourage advocacy and operational efficiency.
**Your role:**
+ Lead definition and execution of Service marketing campaigns—target audiences, messaging, channels, content, and KPIs—to drive demand, retention, and share of wallet.
+ Develop audience insights, value propositions, fact-base, and campaign performance indicators to inform proposition and roadmap development.
+ Own customer-facing content and collateral centrally to s...