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Business Marketing Manager

Company

Philips

Location

Shanghai, China

Posted

July 15, 2026

Position Overview

**Job Responsibilities:**
+ Executes the go-to-market approach for assigned portfolios of products, solutions, and services, meticulously analyzing market trends and customer insights to ensure precise alignment with market business and overall marketing strategy.
+ Works under limited supervision and broad guidelines, providing expertise and support as the primary contact, ensuring that strategic annual marketing plans are not only well-integrated but also adapted to regional nuances and customer needs.
+ Provides strategic insights into annual marketing plans, conducts thorough competitive analyses and developing highly tailored value propositions that resonate deeply with targeted audiences and effectively address their pain points.
+ Constructs the business plans based on strategic plan of record & annual operating plan targets, fostering collaborative relationships with regional zones and global business units teams to identify and leverage key enablers for market succ...

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