Responsibilities

• Identify and select merchandise that aligns with our brand's aesthetic and customer base.
• Offline visit markets to evaluate and select suppliers to choose the best products.
• Maintain an up-to-date knowledge of fashion trends, consumer behavior, and industry shifts.
• Monitor fashion trends and consumer preferences through various sources (fashion shows, social media, market research).
• Conduct analysis to forecast upcoming seasons’ collections, ensuring product selections align with market demand.
• Establish and maintain strong relationships with store owners, manufacturers, and designers.
• Provide input on the visual merchandising of stores and online platforms.
• Prepare and present regular reports on purchasing activity and sales performance.
• Provide insights and recommendations for improving buying strategies and product assortment.
• Assist vendors in completing SHEIN accou...