This opportunity
The Senior Campaign Analyst will be responsible for customer campaign management across Vodafone using our SAS and Teradata analytical toolsets. Working as part of our team of Campaign Analysts, this role will service the Marketing function at Vodafone Australia to deliver effective and accurate campaign offer configuration.
Responsibilities
Manage E2E build and delivery of campaigns and orchestrate campaigns across channels Data Management and Optimisation – utilise our data and platforms to propose the best ways to deliver personalised campaigns; Design and perform A/B testing, and ongoing optimisation to maximise open rates Identify opportunities to optimise, simplify and automate campaigns and lead the cross- functional teams to implement the changes Contribute to the culture of Test & Learn in the team through embedding robust test & learn methodologies into campaigns by leveraging data-d...