**POSITION SUMMARY**

Drive category growth through effective execution while ensuring strong shopper and customer relevance.

**MAIN DUTIES**

+ Coordinate and execute category initiatives, ensuring effective communication with stakeholders, and managing the Monthly Sales Review (MSR) process.
+ Partner with cross-functional teams to drive smooth implementation of category plans and collect market feedback, including competitor insights.
+ Analyze sales performance and market trends to identify growth opportunities and support category and channel development.
+ Monitor competitive activities and shopper trends to optimize trade/BTL activities and develop relevant shopper activation initiatives.
+ Support the planning and forecasting of category activities, ensuring alignment with business priorities and sales performance.
+ Translate category strategies into actionable monthly and quarterly plans, while managing budgets to deliver business objec...