Role Summary

The Category Head – Kids is fully accountable for the end-to-end success of the Kids category . This is a P&L owning role with responsibility across revenue, margins, growth strategy, partnerships, and performance-led creative execution.

This role does not design or write copy , but owns outcomes by directing the right teams, asking the right questions, and making sharp commercial decisions.

WHAT THIS ROLE ACTUALLY OWNS

A. Business & P&L Ownership (NON-NEGOTIABLE)

 Own the Kids category P&L end-to-end

 Set and deliver revenue, margin, and contribution targets

 Decide budget allocation across:

o Performance ads

o Creator spends

o Product launches

 Track SKU-level performance :

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