Role Summary

The Category Head – Kids is

fully accountable for the end-to-end success of the Kids category . This is a

P&L owning role

with responsibility across revenue, margins, growth strategy, partnerships, and performance-led creative execution.
This role

does not design or write copy , but owns outcomes by directing the right teams, asking the right questions, and making sharp commercial decisions.

WHAT THIS ROLE ACTUALLY OWNS
A. Business & P&L Ownership (NON-NEGOTIABLE)
 Own the

Kids category P&L

end-to-end
 Set and deliver

revenue, margin, and contribution targets
 Decide

budget allocation

across:
o Performance ads
o Creator spends
o Product launches
 Track

SKU-level performance :
o Revenue, margins, velocity, cannibalization
 Identify underperforming SKUs and take

commercial corrective actions

B. Product Understandi...