Role Summary

The role holder is responsible for the overall business management of the assigned Category within Everyday Goods - Food and will ensure the development, implementation and management of category business plans to drive revenue growth and maximize profits. The incumbent works with the general manager in developing and executing efficient category strategies and go to market plans to ensure effective brands penetration and development. He develops the annual business plans and defines the strategic priorities of the category. The role requires a deep understanding of the Food Business and the distribution landscape within the FMCG industry.

Responsibilities

• Develop and implement the Annual Business Plan and set volume/value targets and sales projection in coordination with the Head of Category and GM National Sales.
• Translate category strategies and directions into well-defined channel category vision, objectives, strategies...