About Taobao Tmall World

Taobao Tmall World aims to facilitate convenient shopping on Taobao and Tmall for Chinese consumers outside mainland China. Through Taobao Tmall World, shoppers can access billions of products on Taobao simply with the Taobao app, complete with logistics, payment and other services and offers tailored to their individual market needs.The major buyer markets of Taobao Tmall World include Hong Kong (China), Taiwan (China), Macao (China), Singapore and Malaysia, among others.

Responsibilities:

• Maintain an in-depth understanding of the e-commerce platform industry dynamics in Singapore and Thailand; analyze market trends, competitor movements, market demand, and consumer preferences.
• Adopt a consumer-centric perspective, leveraging local user personas to deeply understand diverse consumer groups; demonstrate trend foresight and grasp of cultural milestones. Integrate on-platform category s...