About the role As APAC OU Effectiveness Manager, you will report to the APAC Analytics Director. You are responsible for the management and delivery of investment effectiveness analysis, Marketing Mix Modelling (MMM), Digital Commerce Analytics and leading thinking on content excellence/AI embedding for the OU, with focus on Wider Asia.
Role Responsibilities - Drives effectiveness via MMM insights and value-added deliveries, including collaborating with local & global stakeholders on key questions that can be answered via the core MMM programme and/or ad hoc pilots, leveraging MMM output to deliver annual cross-market & brand meta-analyses, and delivering quarterly reports & newsletter updates.
- Partner with the Global MMM & PAD Team to ensure delivery and integration of the results and findings for APAC into relevant markets, ensure on-going conversation to embed findings and adjust investment plans accordingly.
- Drive adoption of analytics s...