To build and manage the identity and positioning of an in house self-produced-channel, ensuring resonance with target audiences as per the market intelligence research, thereby meeting the strategic business objectives of the company.

Requirements Align the channels positioning to the Company and Content Strategy and ensure that the channels strategy is visually realised through content selection, planning and scheduling. Implement the channel strategy as per the department and business objectives thereby ensuring competitive advantage as well as maintaining and increasing viewer numbers. Develop and grow the channels brand internally and externally Draft the channels long and medium term plans aligned to the channels editorial and brand promise, and ensure that the plans are approved and implemented. To continuously review and improve the channels editorial positioning, aligning it to the channels target audience in order to ensure relevance and interest. To liaise and manage...