Channel Marketing Manager (General Trade)

• Define and lead General Trade growth strategy across traditional trade, independents, and wholesalers.
• Segment GT universe (e.g., provision shops, mini markets, wholesalers or by revenue clusters) to drive focused interventions.
• Drive numeric & weighted distribution expansion, especially for Core SKUs/NPDs.
• Ensure must-stock SKU execution, range selling, and distribution hygiene.
• Partner with Sales to close white space gaps and improve outlet productivity.
• Lead development of GT-specific POSM, visibility tools, and activation mechanics.
• Roll out scalable activation programs (bundles, on-pack promos, retailer incentives).
• Translate pricing strategies into GT-relevant price ladders and pack-price architecture.
• Design trade schemes, incentive programs, and promo mechanics to drive offtake.
• Work closely with distributors and sales teams to ensure execu...