Channel Marketing Manager (German speaker)

Location: Reading (Hybrid, 1 day a week in the office)

Responsibilities

• Procure and assimilate consumer behaviour into insights within the context of the sub‑region and consumer profiles to drive unified sell‑thru plans
• Maximize ROI on future activities by measuring and optimizing marketing campaigns, promotions performance and sell‑thru
• Anticipate and discover competitor’s activities, and adjust retail marketing programs to counter
• Work with subsidiaries to analyse the partner’s existing marketing capabilities in order to recognise and execute on specific local needs
• Collaborate with World Wide and EMEA Channel and Local teams to develop marketing plans, inclusive of Digital, addressing upcoming selling seasons and industry trends
• Gather and synthesize data from retailer partners, Microsoft, and industry resources to for...