Channel Strategy Expert

At ING we are looking for a Channel Strategy Expert to join our investment advice team and play a key role in shaping the future of our advice service proposition.

Your role and work environment

In this role, you will lead the growth and performance of an outsourced model of investment advisors by defining and evolving the channel and commercial strategy, while steering the external provider responsible for delivering the service. This is an exciting opportunity for someone who combines strategic thinking, commercial acumen, customer understanding, and data‑driven decision‑making to shape a high‑impact advice service and unlock sustainable business growth.

Key responsibilities

• Define and lead the commercial strategy for the advisory service, spanning client acquisition, activation, conversion, cross‑selling, retention, and long‑term value creation.
• Define and evolve the service model by determin...