� Develop and execute the overall marketing strategy aligned with business goals � Lead brand positioning, identity, and communications across all channels � Oversee digital marketing, content, events, and PR functions � Drive demand generation, lead nurturing, and customer acquisition strategies � Manage and mentor the marketing team, setting KPIs and performance benchmarks � Collaborate with sales, product, and leadership on go-to-market plans � Analyse market trends, competitor activity, and customer insights � Manage and optimise the marketing budget for maximum ROI � Build partnerships with media, agencies, and industry bodies