Job Purpose: Ensure operational excellence in the execution of FBP CEM plans and activities across all client touchpoints. Work closely under the guidance of the CEM Manager to drive client engagement, retention, and loyalty objectives. Support the development of a client-centric approach by leveraging data insights and delivering client experiences. Key Responsibilities: Client Journey Execute end-to-end CEM activations in alignment with the overall CEM strategy, including tracking performance, capturing key learnings, and identifying best practices for future campaigns.
Support the retail team in the rollout and adoption of CEM initiatives, including cabin services, in-store activations, workshops, loyalty programs and experiential retail programs to enhance client experience.
Coordinate and implement client engagement activities such as event invitations, client gifting, loyalty program management and bespoke experiences in line with the gifting strategy.
Manage and execute...