Execution & Organizing

1. Execution of annual marketing and communications plans, aligning activities with department budgets, ROI targets and wider business objectives.
2. Monitor industry, cultural, and travel trends; conduct competitive analysis.
3. Execute public relations activities for the hotel based on its marketing goals.

Brand Identity & Communications Messaging

1. Ensure brand consistency across all guest touchpoints including signage, collateral, guest experiences, events, B2B (corporate, trade, MICE) and B2C (leisure, lifestyle) channels.
2. Coordinate with design and production agencies for timely delivery of marketing materials, hotel gifts and media giveaways.
3. Implement global/regional brand campaigns using provided guidelines and assets.
4. Maintain and create visual assets like photography, videography and graphics for marketing and PR, as per ...