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Role Summary and Impact

• Set up campaign parameters (bidding, budgeting) to ensure the client’s overall objectives are met.
• Ensure ongoing compliance with the guidelines and best practices established by WPP Media.
• Prepare weekly, monthly, and quarterly campaign performance reports.
• Identify insights and optimization opportunities using historical data and competitive research.
• Resolve technical issues with media campaign delivery.
• Understand key performance drivers across various e-commerce platforms and marketplaces.
• Assist with reconciliation and billing in our internal management to...