Guinness Ghana Breweries Limited (GGB PLC) is a leading brewer and marketer of alcoholic and malt drinks in Ghana. GGB PLC operates from two sites in five drinks categories: Beer, RTD, Malt and Mainstream Spirits as well as the distribution of Premium Spirits.

Guinness Ghana is Ghana’s leading Beverage Business

Market Complexity

Consumers– Ghana has a population of c.26 million currently with forecast for proven population and economic growth. Overall penetration of alcohol is relatively low, but with strong consumption of both beer and mainstream spirits.

Portfolio

We have a large portfolio of beers in Ghana, from both the Diageo and Heineken businesses. Ghana is a lead “build” market for both portfolios at a global level, requiring a sophisticated and capable approach to marketing development. In addition, we are looking to craft this market further, by demonstrating new brand innovation to drive both premium and m...