Responsibilities Strategic Sales & Business Development Identify and pursue new business opportunities in the local and African markets. Build and manage a robust sales pipeline to achieve revenue and margin targets. Develop market penetration strategies tailored to country-specific needs and opportunities. Key Account Management Establish strong relationships with key customers, OEMs, and distributors. Deliver customer-centric solutions and ensure high client satisfaction and retention. Negotiate and close commercial contracts in line with company policies. Market Intelligence & Competitor Analysis Monitor market trends, competitor activities, and industry developments across Africa. Provide actionable insights to refine commercial strategies and product positioning. Cross-functional Collaboration Work closely with technical, production, and logistics teams to ensure smooth order execution and after-sales support. Coordinate with the finance team for pricing models, credit control, an...