How you will make an impact
In this role, you will lead brand and trade marketing for Starbucks® and Pucko® RTD products in Sweden, translating market, category and brand strategies into annual plans and best-in-class execution in-store and across channels. You will collaborate closely with Marketing and Sales teams and global stakeholders to ensure locally relevant, high-impact campaigns and initiatives.
Develop the annual business plan aligned to market, category and brand strategy/KPIs and lead end-to-end execution.Own channel strategy and drive perfect store execution, securing best-in-class shelf placement, secondary displays and cooler presence.Maximise promotional efficiency and lead selected net revenue management initiatives to balance growth and profitability.Collaborate with global brand teams and external agencies to ensure campaigns are locally relevant and efficiently executed.Drive brand expansion and ...