Grow the Existing to Bank (ETB) SME base of retail community businesses (Sole Prop, Partnerships, or Sdn Bhds with Annual Sales Turnover (AST) of below RM10m to grow product holdings and profitability

Approximately 300-500 customers per Community Business Manager (CBM)

Bring in New to Bank (NTB) customers to the branch via community business visitations, roadshows, or other branched based sales activities

Leads provided by HQ will be a source of acquiring NTB SME customers

The acquisition of NTB customers or profitability growth of ETB customers can be through a variety of products offered

Merchant services, Deposit accounts, secured loans (HP, Mortgage, OD on FD), and unsecured products (Credit cards, Business Cash Loans), BANCA, investments

Growing ETB CASA balances will be o...