Advance your career with Canon Canada as a Competitive Marketing Specialist in a hybrid work setting. Utilize your analytical and strategic skills to enhance B2B marketing initiatives.
In this role, reporting to the B2B Marketing Manager, you’ll lead the competitive strategy for Canon’s products. Your focus will be on market analysis, product testing, and crafting actionable insights that empower our sales teams. Your ability to bridge technical data and marketing strategy will be crucial in achieving our goals.
Key Responsibilities:
• Formulate and execute competitive marketing strategies
• Analyze B2B products to identify market positioning opportunities
• Conduct engaging product demonstrations for clients
• Support sales channels with comprehensive information
• Maintain the competitive lab and its resources
Requirements:
• Degree in Marketing or Business is essential
• 3+ years of related work experience required
• Strong analytical mindset for ass...