Main Purpose of Job The Consumer Brand Manager is responsible for building consumer-facing brand equity through innovative, compliant marketing campaigns with a strong focus on digital, insights, and consumer engagement . This role ensures Austell’s brands connect with end-users across the entire customer journey while driving brand awareness, loyalty, and market share. Key Performance Areas Consumer Marketing Strategy Develop consumer campaigns across digital, social, and traditional media. Translate brand strategy into compelling consumer messages. Lead influencer marketing, PR, and pharmacy activations. Digital Marketing & Insights Own digital platforms: content calendars, social media, websites. Understanding performance marketing campaigns (SEO, SEM, paid social, programmatic). Use analytics, consumer research, and feedback to optimise campaigns. Consumer Engagement Map the consumer journey and identify loyalty-building interventions. Execute in-store activations, promotions, and ...