Define and lead JTI’s new enterprise neuroscience strategy, shaping how attention, emotion, perception, cognitive load, and memory are understood and applied across the business
Lead and oversee a portfolio of neuroscience projects, including applied projects with immediate business relevance and fundamental projects that deepen category-specific understanding of perception, fulfilment, and behaviour
Lead the design, execution and application of neuroscience projects to proposition development, innovation and consumer experience design
Translate complex neuroscience outputs into clear, decision ready insights that directly influence portfolio choices, go or no-go decisions, and optimisation priorities
Establish and govern best-in-class standards for neuroscience application, ensuring methodological rigor, ethical use, and regul...
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