Create compelling content (articles, blogs, white papers, case studies, social posts, infographics) using approved creative briefs and messaging guides to increase visibility and adoption of Optum Financial products and services, with greater ownership of content quality, messaging clarity, and audience alignment.
Support successful product launches and integrated campaigns through strong storytelling and content execution aligned to business objectives, while proactively identifying content opportunities and gaps.
Repurpose long-form content into high-impact short-form assets to maximize reach and engagement across channels, with increasing responsibility for channel-fit optimization and performance improvement.
Manage creation of event-related assets, including booth designs, event materials, and supporting social media content, ensuring consistency of brand presence and messaging across touchpoints.
Develop and maintain comprehensive sales ena...
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