Content Discoverability & Distribution Manager

Full Time, Toronto, Ontario, Canada

Salary: $74,700 – $78,200 annually.

Reports to: Head, Omnichannel Brand Experience.

Job Overview

The Content Discoverability & Distribution Manager leads Kids Help Phone’s content discoverability strategy, ensuring content, brands and digital experiences are easily found and engaged across search engines, social platforms, streaming channels, and emerging AI‑driven environments. This role drives a multichannel approach that combines SEO, AEO, GEO, content operations, and audience insights to maximize reach, engagement and impact.

Responsibilities

• Champion and coach the department to apply a multichannel‑first mindset
• Define, develop and execute the organizational discoverability strategy across SEO, AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization)
• Define and own discoverability KPIs, inc...