Befully immersed in the local daily customer communications plan tounderstand customer need, purpose and effect of local activities
Closelycollaborate with Media specialists and E-commerce teams to create thebest customer relevant content, optimized for customer target groups,channel characteristics and best practice
Based on globalguidelines, templates and brand identity, create master briefs foremail, hm.com teasers, push and social for all local activities (fullprice & deals). This includes writing copy in English and Swedish,choosing images from image banks, securing a relevant product assortmentselection and composing layouts in existing templates.
Content coordination
Brief& coordinate with Regional Production Hub team so they can executetranslations, versioning and publishing of local content
Point of contact for Media specialists, E-commerce team and Regional production hub when it comes to locally created con...
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