CLIENT: Our client is a US-based online retail company.

JOB DESCRIPTION

• Develop the editorial calendar in accordance with key organization goals and feedback from demand generation, business development, event, and product marketing.
• Produce content for a variety of formats and channels including blog articles, whitepapers, press releases, case studies, partner initiatives, video, and social media.
• Develop a copywriting strategy to craft a unique “Optics Outfitter” voice. Ensure that voice is consistent across all materials, content, and communications.
• Strategize on content initiatives that continuously establish Optic Outfitter’s thought leadership.
• Amplify the voice of our testimonials in the market through the execution of content initiatives (extended case studies, speaking opportunities, videos, references, etc).
• Proofread all sales materials and press releases.
• Develop and execute c...