OVERALL PURPOSE

The Content & Organic Growth Manager is responsible for driving Lula's organic growth through content, SEO, PR, and thought leadership.

This is a hands-on role that combines strategic ownership of Lula's organic growth channels with the execution of high-quality content across the customer journey. The role is accountable for increasing organic visibility, strengthening brand credibility, and contributing to customer acquisition through owned and earned channels.

Working closely with the Creative Lead, Growth Marketing Manager, Direct Marketing Manager, and external agency partners, the Content & Organic Growth Manager will ensure Lula consistently delivers relevant, engaging, and high-performing content that supports business growth.


RESPONSIBILITIES

Organic Growth Strategy


+ Develop and execute Lula's organic growth strategy across content, SEO, PR, and thought leadership.

+ Identify opportunities to...