Position Overview
Drive impactful content strategies at HP Canada as a Content Strategist focused on Account-Based Marketing. Bring innovative ideas to life for top Enterprise and Commercial accounts in this critical role.
This position requires an experienced strategist with 5-7 years in B2B content marketing, ideally within technology. You'll leverage your project management skills to oversee in-house and agency collaborations, ensuring content clarity and effectiveness. With a strong emphasis on persona-driven messaging, your work will support measurable ABM engagement across various campaign channels.
Key Responsibilities:
β’ Develop and execute compelling ABM content across formats
β’ Manage agency collaborations and internal content projects
β’ Ensure brand and messaging consistency in all content
β’ Organize and maintain the content asset repository
β’ Lead Thought Leadership strategy in support of Commercial Enterprise campaigns
Req...