Conduct in-depth research on industry-related topics in order to develop original content.

- Write and edit content for websites, blogs, videos, social media, email and advertising campaigns

- Collaborate in developing monthly social media strategy and create required captions and copies 

- Work with marketing and design team to create copies for online and offline collaterals

- Regularly update website and blog content as and when needed.

- Reviewing, organizing, and editing written content to improve clarity

- Conducting keyword research and using SEO best practices to increase traffic to the company website.

- Ensure all-around consistency(style, font and tone)

- Recommend new content to address the gap in the company's current content.