3. Key Performance Indicators KPI Meet content deadlines Prioritise creation and submission based on type of content, requirement Plan Weekly / Monthly Content Calendar in advance to streamline writing process 40% User engagement In-depth market research to identify content gaps Create engaging content based on research Understand content consumption pattern/behaviour of Target Audience 20% Organic Readership / viewership / downloads Number of clicks, downloads, shares of content online Amount of time spent on landing page, readership views 20% Innovation, learning & internal business Identify opportunities in existing content and communication collaterals Creation of internal documents to improve communication Content suggestions, style guides, and templates Research / learn about latest content tools, trends, and concepts for best practices Creative approach apply new concepts to create more engaging content Industry knowledge Better understanding of industry-speci...