This role is responsible for driving the conversion of digital traffic into customers by owning and optimising the end-to-end conversion funnel across Brand.com and app channels. Covering Singapore, Hong Kong, Malaysia, and international markets, the role focuses on diagnosing drop-off, running structured experiments, and implementing data-driven improvements to enhance customer journey and deliver measurable revenue growth. The role operates within a newly established digital task force, that brings together internal EYS talent and specialist agency partners a collaborative, sprint-based environment with clear goals and strong senior support.

Key Responsibilities

Conversion Strategy & Optimisation

• Own the CRO roadmap across brand.com and the EYS app for SG, HK, MY, and international markets, prioritising tests and fixes based on data.
• Design, run, and analyse A/B and multivariate experiments across key funnel stages: lan...