A Copywriter is a creator and a storyteller. It is his/her role to come up with write‑ups, stories, scripts, captions, headlines, and taglines for all brief requirements in line with the direction mandated by the ACD/CD. He/she must also be able to understand the brief, produce fresh insights and innovative creative ideas/solutions to solve it, and articulate them clearly to the ACD/CD. The Copywriter must execute the ideas well across all platforms and formats, and provide sound recommendations on storytelling and copywriting during production. He/she must see the ideas through from conceptualisation all the way to post‑production, ensuring the idea remains great and is executed well, following directives from ACD/CD/ECD/CCO.

The Copywriter’s strengths are on these fundamental aspects:

Creative Development & Execution Management

Contribute in the creative process from understanding the brief to insighting to ideation to crafting and execution, to presen...